Dec 2, 2019
Whatever your planning cycle, at this time of year we are naturally drawn to consider our goals for the year ahead and begin shaping our marketing calendars.
And as agency awards can take up such a considerable amount of time, energy and budget -it seems only right that we apply our marginal gains scrutiny to understand...
Nov 7, 2019
For a variety of reasons I’ve had the opportunity to travel across the country more than usual this year, speaking on behalf of the Design Business Association in Manchester and Leeds, and joining the Agency Collective at events in Bristol and Edinburgh.
It’s given me the opportunity to talk to agencies outside of...
Nov 4, 2019
Over the last three years we have received so much wonderful feedback from Small Spark Theory listeners, telling us how they have been putting the advice from the podcast into practice and seeing marginal gains improvements in new business performance.
In response to this, we have created the Small Spark Theory...
Oct 4, 2019
Throughout this series we have been exploring the notion that by focusing on relationships, rather than a smash and grab for revenue, we build a more sustainable new business pipeline.
So in this episode I wanted to explore one underused skills in building relationships. Listening.
Catherine Allison, founder of Master...
Sep 1, 2019
Almost every agency owner I meet will, sooner or later, ask the question “how does this compare with other agencies?” They could be talking about any number of measures; marketing investment, pitch conversion rate, client retention, or new business resourcing to name just a few. And I understand why this question is...