Preview Mode Links will not work in preview mode

Small Spark Theory: a marginal gains approach to new business and marketing

New business is one of those subjects guaranteed to get a reaction from agency owners everywhere. Many will have a nagging feeling they should be doing a bit more, wonder how other agencies manage to land the accounts they covet, have moments of wild inspiration and energy then falter because the day job just, well gets in the way.
Gunpowder’s Lucy Mann has worked in agency new business for over 25 years and has witnessed these scenarios, and many more like them, as an outsourced new business telemarketer, a new business recruitment consultant, in house new business developer, in house head of marketing, and new business mentor across multiple disciplines and agency shapes and sizes.
Regardless of size and discipline, many agencies encounter the same new business challenges, and more and more, the solution is not necessarily an ambitious marketing plan, or expensive sales resource, but instead a forensic application of process and a marginal gains approach to performance improvement.
Gunpowder’s podcast, Small Spark Theory® explores the small changes we can make to our sales and marketing process to achieve better new business results. With contributions from a range of experts, each episode will examine a single element of the process in detail, providing manageable tips for improvement.

Find our more about Gunpowder Consulting, please visit gunpowderconsulting.com
Follow us on Twitter @gunpowdertweets and join the conversation #smallsparktheory
Music from Jukedeck - create your own at http://jukedeck.com.
Host - Lucy Mann
Producer - Isabelle Jarvis

  1. All Episodes
  2. Introducing the Small Spark Theory Institute

Introducing the Small Spark Theory Institute

Nov 4, 2019

Over the last three years we have received so much wonderful feedback from Small Spark Theory listeners, telling us how they have been putting the advice from the podcast into practice and seeing marginal gains improvements in new business performance.

In response to this, we have created the Small Spark Theory Institute, providing mentored, online new business and marketing courses.

Our first course - a New Business & Marketing Bootcamp, is designed specifically for founders of 2-10 person agencies, who want to build workable strategies and plans whilst optimising their results. Over 60 individual lessons and 4 x one-to-one video calls with me, Lucy Mann, we guide participants through setting objectives and a strategy, creating a workable plan, then optimising performance.

Check out the course dates at www.smallsparktheory.comand take advantage of special 15% discount for enrolments before 31st December by using the code PODCAST at the checkout.