Jan 24, 2017
Gunpowder’s Lucy Mann has worked in agency new business for over 25
years and has witnessed these scenarios, and many more like them,
as an outsourced new business telemarketer, a new business
recruitment consultant, in house new business developer, in house
head of marketing, and new business mentor across multiple
disciplines and agency shapes and sizes.
Regardless of size and discipline, many agencies encounter the same
new business challenges, and more and more, the solution is not
necessarily an ambitious marketing plan, or expensive sales
resource, but instead a forensic application of process and a
marginal gains approach to performance improvement.
Gunpowder’s podcast, Small Spark Theory™ explores the small changes
we can make to our sales and marketing process to achieve better
new business results. With contributions from a range of experts,
each episode will examine a single element of the process in
detail, providing manageable tips for improvement.
Find our more about Gunpowder Consulting, please visit
gunpowderconsulting.com
Follow us on Twitter @gunpowdertweets and join the conversation at
#smallsparktheory
Music from Jukedeck - create your own at http://jukedeck.com.
With thanks to Matthew Syed for audio extract permission.
Host - Lucy Mann
Editor - Isabelle Jarvis
Producer - Rosanna Miles makemypodcast.space