Jan 24, 2017
Gunpowder’s Lucy Mann has worked in agency new business for over 25 years and has witnessed these scenarios, and many more like them, as an outsourced new business telemarketer, a new business recruitment consultant, in house new business developer, in house head of marketing, and new business mentor across multiple disciplines and agency shapes and sizes.
Regardless of size and discipline, many agencies encounter the same new business challenges, and more and more, the solution is not necessarily an ambitious marketing plan, or expensive sales resource, but instead a forensic application of process and a marginal gains approach to performance improvement.
Gunpowder’s podcast, Small Spark Theory™ explores the small changes we can make to our sales and marketing process to achieve better new business results. With contributions from a range of experts, each episode will examine a single element of the process in detail, providing manageable tips for improvement.
Find our more about Gunpowder Consulting, please visit
Follow us on Twitter @gunpowdertweets and join the conversation at #smallsparktheory
Music from Jukedeck - create your own at http://jukedeck.com.
With thanks to Matthew Syed for audio extract permission.
Host - Lucy Mann
Editor - Isabelle Jarvis
Producer - Rosanna Miles makemypodcast.space