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Small Spark Theory: a marginal gains approach to new business and marketing

New business is one of those subjects guaranteed to get a reaction from agency owners everywhere. Many will have a nagging feeling they should be doing a bit more, wonder how other agencies manage to land the accounts they covet, have moments of wild inspiration and energy then falter because the day job just, well gets in the way.
Gunpowder’s Lucy Mann has worked in agency new business for over 25 years and has witnessed these scenarios, and many more like them, as an outsourced new business telemarketer, a new business recruitment consultant, in house new business developer, in house head of marketing, and new business mentor across multiple disciplines and agency shapes and sizes.
Regardless of size and discipline, many agencies encounter the same new business challenges, and more and more, the solution is not necessarily an ambitious marketing plan, or expensive sales resource, but instead a forensic application of process and a marginal gains approach to performance improvement.
Gunpowder’s podcast, Small Spark Theory® explores the small changes we can make to our sales and marketing process to achieve better new business results. With contributions from a range of experts, each episode will examine a single element of the process in detail, providing manageable tips for improvement.

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Host - Lucy Mann
Producer - Isabelle Jarvis

Dec 4, 2022

Whichever way we cut it, 2022 has been A LOT.

The last few years have seen so much change; for individuals, businesses and our industry. Many of us are still adapting. Whether we are recalibrating, reinventing, surviving or thriving, we’re doing it all against a backdrop of relentless economic and political turmoil and uncertainty.

So for our final episode of the year I wanted to focus on how we can maintain our confidence and positivity as we close off the year and look ahead to 2023.

Wendy Bollard is a mindset coach with many years’ experience in the creative industry. Working with artists, designers, performers and directors, she uses her brilliant box of tricks to help her clients manage the day to day noise and bring out their very best performance.

Listen in as Wendy shares her valuable tools and advice and helps us understand how to give our minds a daily workout. As always we are giving away a copy of Wendy’s recommended read: The Artist’s Way by Julia Cameron.

Thank you all listening this year and continuing to support Small Spark Theory, every time we get your feedback and reviews it really is like a big internetty hug. Wishing you all a warm and restorative break.

Also mentioned in the episode: Atomic Habits by James Clear