Apr 4, 2021
There are so many reasons for me wanting to do an episode on personal brand.
Let’s go back to the beginning. At the start of my agency career, I worked mostly with ad agencies. This was in the 90s and honestly – it was dazzling. The high profile exit of Maurice and Charles from Saatchi & Saatchi to set up M&C Saatchi, Dave Trott setting up Bainsfair Sharkey Trott then WCST, Trevor Beattie making waves with Wonderbra and FCUK, and so it went on. Everywhere you turned there were names.
I’ve often said that to a degree, the rise of digital and social media has evened out the playing field from an agency profile point of view, allowing everyone a share of voice if they get a good plan in place. However, there has seemed a notable lack of high profile individuals in quite the same way as we had before. With so much noise – was it just too hard for anyone to cut through?
For me, that changed when Social Chain founder Steven Bartlett catapulted on to the scene, transcending industry trade press, appearing in mainstream media and attracting over 2 million followers online. All by the age of 27. (Not to mention taking the company public).
To help me understand how that happened, and what we can learn from it, I’m joined by Ash Jones, part of the founding team at Social Chain and founder of Great Influence.
We talk about what it takes to create a personal brand, how to cut through the noise and how to manage imposter syndrome.
As always we’ll be giving away a copy of Ash’s recommended read - the newly published Happy Sexy Millionaire by Steven Bartlett.