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Small Spark Theory: a marginal gains approach to new business and marketing

New business is one of those subjects guaranteed to get a reaction from agency owners everywhere. Many will have a nagging feeling they should be doing a bit more, wonder how other agencies manage to land the accounts they covet, have moments of wild inspiration and energy then falter because the day job just, well gets in the way.
Gunpowder’s Lucy Mann has worked in agency new business for over 25 years and has witnessed these scenarios, and many more like them, as an outsourced new business telemarketer, a new business recruitment consultant, in house new business developer, in house head of marketing, and new business mentor across multiple disciplines and agency shapes and sizes.
Regardless of size and discipline, many agencies encounter the same new business challenges, and more and more, the solution is not necessarily an ambitious marketing plan, or expensive sales resource, but instead a forensic application of process and a marginal gains approach to performance improvement.
Gunpowder’s podcast, Small Spark Theory® explores the small changes we can make to our sales and marketing process to achieve better new business results. With contributions from a range of experts, each episode will examine a single element of the process in detail, providing manageable tips for improvement.

Find our more about Gunpowder Consulting, please visit gunpowderconsulting.com
Follow us on Twitter @gunpowdertweets and join the conversation #smallsparktheory
Music from Jukedeck - create your own at http://jukedeck.com.
Host - Lucy Mann
Producer - Isabelle Jarvis

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  2. EP23: The Christmas Cracker

EP23: The Christmas Cracker

Dec 13, 2018

Just in time for Christmas we bring you a very special episode of Small Spark Theory.

Across the series, we have asked all of our contributors to share the best piece of advice they’ve been given in their career, so we thought we’d take a wander through the last two years of episodes and pick some of our favourites.

So grab a cuppa and a mince pie, and tune in to hear from Felix Velarde, Hilary Gallo, Katz Kiely, Sara Stark, David C Baker, Alex Blyth, Robert Kelsey, Tony Spong, Jemima Monies, Dan Sudron, Katie Pattison and Blair Enns.

If you fancy a little more inspiration, check out David’s book The Business of Expertise, Hilary’s new book Fear Hackand Blair’s practical guide to Pricing Creativity.

As always, we have a competition prize. We’ll be giving away a 15 minute timer from The School of Life, simply listen in to find out how to win.

Merry Christmas, we’ll be back in January with more guests and more news!