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Small Spark Theory: a marginal gains approach to new business and marketing

New business is one of those subjects guaranteed to get a reaction from agency owners everywhere. Many will have a nagging feeling they should be doing a bit more, wonder how other agencies manage to land the accounts they covet, have moments of wild inspiration and energy then falter because the day job just, well gets in the way.
Gunpowder’s Lucy Mann has worked in agency new business for over 25 years and has witnessed these scenarios, and many more like them, as an outsourced new business telemarketer, a new business recruitment consultant, in house new business developer, in house head of marketing, and new business mentor across multiple disciplines and agency shapes and sizes.
Regardless of size and discipline, many agencies encounter the same new business challenges, and more and more, the solution is not necessarily an ambitious marketing plan, or expensive sales resource, but instead a forensic application of process and a marginal gains approach to performance improvement.
Gunpowder’s podcast, Small Spark Theory® explores the small changes we can make to our sales and marketing process to achieve better new business results. With contributions from a range of experts, each episode will examine a single element of the process in detail, providing manageable tips for improvement.

Find our more about Gunpowder Consulting, please visit gunpowderconsulting.com
Follow us on Twitter @gunpowdertweets and join the conversation #smallsparktheory
Music from Jukedeck - create your own at http://jukedeck.com.
Host - Lucy Mann
Producer - Isabelle Jarvis

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  2. EP13: Agency positioning | David C Baker

EP13: Agency positioning | David C Baker

Feb 13, 2018

In previous episodes we’ve touched on the importance (or not) of agency positioning and over the last year it’s a subject that’s been popping up more frequently in my discussions with agencies.

So I was delighted to meet David C Baker at a Design Business Association event late last year. David is an author, speaker and leading thinker on agency positioning. Over the last 25 years he has advised hundreds of creative businesses across the world to help them make sense of what comes next.

I managed to persuade David to join me on Small Spark Theory to chat about his latest book, why positioning matters, and how to get started.

We’ve got a signed copy The Business of Expertise: How Entrepreneurial Experts Convert Insight into Impact & Wealth, to give away to a lucky listener, simply join in the conversation at @gunpowdertweets  #smallsparktheory.

You can hear more from David at 2Bobs, his fortnightly podcast with Blair Enns and read more at www.ReCourses.com

Also recommended in this episode are:

 

The Daily Stoic by Ryan Holiday

Bird by Bird by Ann Lamott

A Beautiful Mind 

 

To find out more about New Business Roundtables at YCN contact Nick Defty.