Sep 4, 2023
How much of your agency revenue comes from overseas clients? Did you know that the US is the largest recipient of UK exports, receiving £3.9bn worth of advertising and market research services, – a value that has more than tripled since 2020?
Aug 11, 2023
Understanding how clients are buying agency services is fundamental to how we shape our new business and marketing strategies and processes.
In recent episodes we’ve heard perspectives from procurement expert Tina Fegent and lead generation expert Alex Sibille, so it feels only fitting to add an intermediary point...
Jul 10, 2023
Winning new clients has never been straightforward. But after the upheaval of the last few years, last year in particular we saw an added complication - resource.
And of course that scarcity of talent naturally increased salary expectations, meaning that profit margins on new and existing projects were being squeezed...
Jun 12, 2023
I feel as though we’ve been skirting around the edges of a beast of a topic for some time on this podcast, namely emergent technology and its impact on agencies.
Of course, no single episode is going to unpick the labyrinth of challenges and opportunities for our clients, and in turn the agency community, but as the...
May 4, 2023
In recent episodes, we’ve talked a lot about change and uncertainty, the persistent undercurrents unsettling our new business efforts and impacting our client relationships.
So, it seems a perfect time to speak to someone who has an unrivalled perspective of the agency and client dynamic – Tina Fegent.