Sep 8, 2022
The theme for this series has always been to explore how we can use a marginal gains thinking to improve agency new business and marketing performance.
That said, I’m conscious that in some episodes, when we do a deep dive into a particular element of new business and marketing mix, our reference to marginal gains may...
Aug 9, 2022
There is no doubt these are troubling times. As the economic storm clouds gather, we are all bracing ourselves for some pain in the months ahead as marketing spends come under pressure.
But what concerns me most is the timing. For most of this year, I’ve witnessed agencies juggling an influx of projects,...
Jul 1, 2022
Over recent episodes we've been taking a deep dive into some very specific elements of agency marketing and prospecting.
Jun 6, 2022
After a tough couple of years, I’ve been spotting some really positive signs in agencies over the past six months; clients seem to be spending, delayed projects are being given the green light and new business pipelines are flourishing.
But there is no escaping the wider economic picture and we should rightly be...
May 4, 2022
Whether your agency has a fast track growth plan or a more modest desire to maintain the status quo, there are innumerable challenges that can derail even the best laid plans.
Client insecurity or overexposure, floundering new business pipelines or skills shortages not to mention the wider economic backdrop, can all...