Dec 13, 2018
Just in time for Christmas we bring you a very special episode of Small Spark Theory.
Across the series, we have asked all of our contributors to share the best piece of advice they’ve been given in their career, so we thought we’d take a wander through the last two years of episodes and pick some of our...
Nov 5, 2018
I’ll admit it, I’m slightly obsessed about the experience that clients and prospects have when they work with (or are considering working with) an agency.
Just as customer and user experience is now paramount for consumer brands, of course the the same rules apply for B2B. There will always be other agencies who...
Oct 11, 2018
Earlier this summer, Jemima Monies, Head of New Business & PR at adam&eveDDB wrote an article in Campaign about why new business leaders need to fight harder to be heard.
She closed the piece with a rallying cry to the industry to “value new business people’s opinions, invite them to speak out and elevate them...
Sep 2, 2018
Finding an alternative revenue model to the billable hour, is a topic we touched on with Erica Wolfe-Murrayof Lola Media,back in Episode 14,as we explored the subject of an agency’s intellectual assets, and returned to in our episode on pricing creativity with Blair Enns.
And as we head into what is arguably the...
Jul 25, 2018
Right at the beginning of this podcast series we talked about the importance of setting objectives for growth that in turn, guide the new business & marketing plan and activities. But what if those objectives include a sale or exit? We need a different level of planning altogether.
In this episode I am joined by Tony...