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Small Spark Theory: a marginal gains approach to new business and marketing

New business is one of those subjects guaranteed to get a reaction from agency owners everywhere. Many will have a nagging feeling they should be doing a bit more, wonder how other agencies manage to land the accounts they covet, have moments of wild inspiration and energy then falter because the day job just, well gets in the way.
Gunpowder’s Lucy Mann has worked in agency new business for over 25 years and has witnessed these scenarios, and many more like them, as an outsourced new business telemarketer, a new business recruitment consultant, in house new business developer, in house head of marketing, and new business mentor across multiple disciplines and agency shapes and sizes.
Regardless of size and discipline, many agencies encounter the same new business challenges, and more and more, the solution is not necessarily an ambitious marketing plan, or expensive sales resource, but instead a forensic application of process and a marginal gains approach to performance improvement.
Gunpowder’s podcast, Small Spark Theory® explores the small changes we can make to our sales and marketing process to achieve better new business results. With contributions from a range of experts, each episode will examine a single element of the process in detail, providing manageable tips for improvement.

Find our more about Gunpowder Consulting, please visit gunpowderconsulting.com
Follow us on Twitter @gunpowdertweets and join the conversation #smallsparktheory
Music from Jukedeck - create your own at http://jukedeck.com.
Host - Lucy Mann
Producer - Isabelle Jarvis

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  2. EP84: Reposition, rename, rebrand | Rachel Cook | ThreeTenSeven

EP84: Reposition, rename, rebrand | Rachel Cook | ThreeTenSeven

Jan 8, 2024

Here we are at the beginning of 2024 and it feels fitting for our first episode of the year to celebrate change.

Last Summer, 40 year old agency Thompson Brand Partners rebranded as ThreeTenSeven - the final iteration of the agency’s repositioning following a management buy-out in 2019.

At a time when we have seen so much uncertainty, in the economy, our working practices and our client’s changing needs, I was inspired by the confidence of this move, and wanted to find out more.

In this episode I talk to Managing Director Rachel Cook, about the process the team went through to bring about this change, the implications for the agency’s new business and marketing and that small matter of showcasing diversity in leadership.

Rachel’s recommended read is How to Have a Good Day by Caroline Webb, listen in to find out how to win a copy.

As discussed in this episode we are always delighted to hear from potential guests with stories and expertise to share. If that’s you, please get in touch at lucy@gunpowderconsulting.com

This episode is sponsored by E2M, the #1 white label digital agency partner. Visit https://www.e2msolutions.com/smallsparktheory/ to enjoy 20% discount on your first month.